2.12.2007

Rule #36 Do Not Make Your Customers Feel or Look Like Fools

Techdirt: Best Buy's In-Store Website Might Not Be BestBuy.com but might, instead, be an internal webpage made up just to "disprove" customers. The scenario goes something like this, a web surfer finds a great deal on BestBuy.com, they go into the store to buy the item and are told that the sale is no longer in effect, to "prove" it the store employee brings up the company's "website" and shows that there is no sale. Only problem is that the website they are bringing up is not the internet version of the website, its an internal page used to show people that they are wrong and there is no sale.

Why? Because BestBuy thinks that once you've gotten a customer in the door, they're bound to buy something even if they feel like you're pulling a lame-ass bait-and-switch scam on them.

And I will make a point to avoid BestBuy like the fraudulent scam-hole it is. But I'd already started avoiding the place after their incredibly annoying Christmas ads anyway.

Rule #36 is Do Not Make Your Customers Feel or Like Fools.

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