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| Because lawyers make everything better! |
For anyone who has forgotten what the Streisand Effect is, here's a quick refresher. Basically, if you want to keep something on the down low and not get massive publicity for it, don't jump off the metaphorical top ropes on something as limp as a bad review online.
In today's What Not To Do spotlight is a watch repair place that got a deserved poor review. And then lawyered up to try and force the guy to take it down which just brought a whole TON more attention to the bad watch repairer.
Thing is, he paid for the lawyer to do this and it is exploding in his stupid face and going viral. As it should. Bad reviews and disgruntled customers are part of the price of doing business. Try to make customers happy and let the rest of the shit sort itself out. And let the grumpy, whiny crap just go, it will never help you to be an asshole to your customers because any potential customers are potentially lost before you've even had a chance to win them.
Rule #417 is Accentuate the Positive and Quit Putting a Giant Spotlight on the Negative
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